Monday, 8 February 2010

Online Advertising Tip - The best online ads

If you're involved in an online marketing campaign and online ads are part of it then here's what you need to know.

1. Online ads give terrible click-thru rates 0.1% on average(And they're still falling) Some ads get about 0.04% and less.
2. MPU's (Mid page units - or the big square ads that appear in the middle of the page, normally video or animations) traditionally give the best click-thru's.
3. Don't purchase R.O.S. (Run of site) unless you're just wanting branding.
4. As with all marketing, research where you're target market is hanging out, online and make suer your ads appear there.
5. And always speak to the user, use the YOU word and keep your message BOLD and simple.
6. Networks will try and baffle you with science and numbers, if you get 1,000,000 impressions, then that's only a click-thru of around 1,000 people @ 0.1%.
7. Roadblocking (Taking over an entire pages worth of advertising space, so you're the only advertiser) tends to give the best results.

I'll post another few online marketing tips shortly.

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