How to make the best Pay Per Click advert.

I'm often asked about Pay Per Click and what's the best way to create an ad for this medium.

Here's some very simple Pay Per Click tips.

1. Always test and measure.
2. Match your TITLE to the key-phrase.
3. Include the key-phrase at least once in the description.
4. Try to include the key-phrase in the display url.

and most importantly....

5. Make sure the landing page you're sending the user to is relevant and optimised for the key-phrase you're targeting.

Get started with Pay-Per-Click.