If you're involved in an online marketing campaign and online ads are part of it then here's what you need to know.
1. Online ads give terrible click-thru rates 0.1% on average(And they're still falling) Some ads get about 0.04% and less.
2. MPU's (Mid page units - or the big square ads that appear in the middle of the page, normally video or animations) traditionally give the best click-thru's.
3. Don't purchase R.O.S. (Run of site) unless you're just wanting branding.
4. As with all marketing, research where you're target market is hanging out, online and make suer your ads appear there.
5. And always speak to the user, use the YOU word and keep your message BOLD and simple.
6. Networks will try and baffle you with science and numbers, if you get 1,000,000 impressions, then that's only a click-thru of around 1,000 people @ 0.1%.
7. Roadblocking (Taking over an entire pages worth of advertising space, so you're the only advertiser) tends to give the best results.
I'll post another few online marketing tips shortly.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Monday, 8 February 2010
Friday, 5 February 2010
A great tip for launching any website
I'm still working on the PlayTalkRead campaign for the Scottish Government. I found out that it's their best launch ever with some astonishing results. By using sound SEO techniques, getting solid links, and utilising an e-mail contact strategy we were able to burst the bubble in terms of previous metrics.
We got results that commercial websites would have been proud off, including an astonishing conversion rate.
All of which I'm immensely proud to be a part of. But the bit I'm most proud of is the content on the site that the team put together. At the end of the day you can have all the marketing you want, you can optimise the user journeys to the nth degree and you can refine and tweak to your hearts content. BUT. If you don't have great content on an information based website like this, Google and more importantly USERS won't care a jot.
So, make sure you deliver the content the user expects from your site. And don't settle for second best.
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