Friday, 5 February 2010

A great tip for launching any website

I'm still working on the PlayTalkRead campaign for the Scottish Government. I found out that it's their best launch ever with some astonishing results. By using sound SEO techniques, getting solid links, and utilising an e-mail contact strategy we were able to burst the bubble in terms of previous metrics.

We got results that commercial websites would have been proud off, including an astonishing conversion rate.

All of which I'm immensely proud to be a part of. But the bit I'm most proud of is the content on the site that the team put together. At the end of the day you can have all the marketing you want, you can optimise the user journeys to the nth degree and you can refine and tweak to your hearts content. BUT. If you don't have great content on an information based website like this, Google and more importantly USERS won't care a jot.

So, make sure you deliver the content the user expects from your site. And don't settle for second best.

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