Wednesday, 3 February 2010

Got a goal for your website traffic? Here's a tip.

There are literally millions of websites out there who market themselves very well, through a combination of TV, online ads, Paid Search and affiliates. Then forget about the user once they've arrived on the website.

Poor user journeys cost these companies millions.

Here's a tip. Keep the main thing the main thing. Decide on the number one thing you want the user to do at each stage of the journey and on that page make it the main thing.

Here's the very best example I've seen recently.

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